Transit Pedrita

Transit, contributions for a new TAP universe
Curatorship
Lisbon, 2005

On behalf of the commemorations of the 60th anniversary of TAP air Portugal, Experimenta organized this exhibition as a contribute and reflection to the creative idea of Portugal as a country and as a culture and how TAP, as a flag carrier, could contribute in the transmission of this renewed national values.
Upon Experimenta and TAP invitation, Rita João and Pedro Ferreira curated this initiative and after analyzing and pointing out some of the possible intervention levels regarding the companies’ services 8 national creative teams were challenged to rethink some of the TAP standards in terms of image and services, always keeping in mind an ideal of a renovated portuguese contemporary culture.