Design consultancy for AGT
Várzea Queimada, 2012
It aims to expand and elevate the manufacturing of handicrafts, making them an integral part of Brazilian decoration and contributing to an appreciation of “designed with roots” items.
In 2012, the project takes place in Várzea Queimada (PI), a village located in one of Brazil’s poorest regions. With the mission of generating new economic opportunities and improve overall quality of living, AGT will act in two main areas: (1) the production of quality handicrafts for the Brazilian decoration market and (2) the building, using permaculture solutions, of a community space that will accommodate craft-related activities and be used as a recreational space.
Just in front the design group: The collection is all set
Day #10 of the A Gente Transforma project has come and gone here in the village of Várzea Queimada, part of the Jaicós municipality. And the good news from AGT’s Design Group is that the collection created in conjunction with the village artisans has already been defined.
The collection is made up of over 10 product families, totaling about 30 pieces: baskets, lamps, masks, rugs, fruit bowls, rings, necklaces and other decorative objects.
The design process behind these items, coordinated by Marcelo Rosenbaum and Pedro Ferreira and Rita João, the Portuguese designer duo behind Pedrita Studio, was born from research and observation of traditional techniques and local artifacts, such as the surrão and the bogoió – straw baskets used in the transportation and storage of foods farmed by the villagers or purchased in markets throughout the region.
Marcelo, Rita and Pedro chose to base this collection on large objects. One of the factors that defined the scale of these items was the straw weaving and finishing techniques mastered by the village craftswomen.
Along with their work in creating the collection, AGT’s Design Group has gone ahead with systematizing and organizing its production. Together the Várzea Queimada United Women Association, they defined patterns for cutting the carnauba palm straw and also the varying widths of the weaves made by the women.
in AGT’s blog