Research + book edition
Video Luis Giestas
Fabrico Próprio means “Own Production” and is a term used by most cafés and cake shops in their shop signs, windows and packaging. It is a warrant of freshness and quality, but also of uniqueness and prestige, of the baked goods they sell, most of them sweet, one-portion cakes. It is a multi-disciplinary project dedicated to the Portuguese semi-industrial pastry and to its relation with the design.
In order to turn this matter into a better testimony we wanted to add contributions of several Portuguese and foreign professionals which work we admire and who accepted our invitation to approach this universe via their own look and skills. These looks have the form of three essay texts and several “insertions” throughout more than 250 pages, which allow us other perspectives, many of them unexpected, of this surprising world.
Fabrico Próprio project is more than a book. Its goal is to stimulate the discussion and change of ideas between pastry professionals and individuals belonging to creative and knowledge fields. Therefore we had planned also an informal work session between pastry masters, designers, and what we call sweet addicts. All these cakes’ specialists – coming from such different fields like Philosophy, Graphic Design, anthropology or architecture – were invited to chat with the semi-industrial pastry universe and to contribute with ideas, thoughts, and suggestions not only on the base-elements of this activity – the cakes – but on anything surrounding it. All the documentation and records of this work session will soon be available at the project’s website.
Project production and fund raising
Project visual identity and graphic design
Atelier Carvalho Bernau
Ana Vaz Milheiro
David Lopes Ramos