Christmas Machine
Product design / Installation
Fabrica, 2004
images
Based on references like the work of Jean Tinguely or Charles and Ray Eames' Solar Do-Nothing Machine, Pedrita's Christmas Machine was commissioned by Joel Berg (Benetton's Art director) as a tribute to contemporary Christmas. Initially thought to illustrate 012 UCB (Benetton's sub-brand dedicated to children) Christmas campaign it failed to be shown to the public over an internal objectives review for the seasons communication: it was considered "far too intellectual".
Photography
Namiko Kitaura