Custom Eyes
Collective exhibition
Treviso, 2003
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25 Portuguese fashion, industrial and graphic designers, illustrators and photographers were given a plain white track-suit to use as a canvas on which to explore this subject. From the idea that a mass produced object could be used to express a second creative meaning and under “fear” as the thematic with which to customize, each designer expressed his or her personal ideas on politics, culture and religion. These modified track-suits were then fashionably documented by Fabrica’s team of photographers in order to communicate the idea of a consumer culture and so return the object, although changed, to its original paradigm.
Exhibition curator
Sam Baron
Contributors
Isabel Abreu, Priscila Alexandre and Cristina Pedro, Dino Alves, Joana Astolfi, Sam Baron and Aurore Dumas, Fernando Brízio, Luis Buchinho, Paulo Condez, Ricardo Cruz, Ricardo Custódio, Def Design, Julio Dolbeth, Ricardo Dourado, Rita João and Pedro Ferreira, Maria Gambina, Pedro Garcia, Lidija Kolovrat, Krv Kurva: Daniela Pais and Jorge Moita, Load Design, Henrique Ralheta, Rev Design and Lia, Pedro Sottomayor, Marco Sousa Santos, Rui Santos