About

Pedrita is
Rita João
and Pedro Ferreira

Both are design graduates from the Architecture Faculty of Lisbon’s Technical University, having also studied at TU Delft (in Rita’s case) and Politecnico di Milano (Pedro). They joined Fabrica, the Benetton Design and Communication Research Center in Treviso, Italy, in September 2002, where they would head the 3D Design Department in 2004. Returning to Lisbon the following year, they founded Pedrita studio and have since been developing a myriad of projects in collaboration with creative structures, individuals and clients from all over the world. Inspired by Portuguese traditional forms and techniques, Pedrita’s work casts an inquisitive look on material culture - past and present - in projects that are candid and quietly eloquent.


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Since 2007 we have had the chance to have interns in the studio.
Thank you all for your important collaboration:

Carolina Nunes (FBAUL) 1st semester 2007/2008
Sara Prudêncio (FBAUL) 1st semester 2008/2009
Anna Kamphues (Fachhochschule Dortmund) 1st semester 2008/2009
Catarina Violante (ESAD) 2nd semester 2008/2009
Niek de Snoo (Design Academy Eindoven) 1st semester 2010
Manuel Chichorro (Lusófona) from May to October 2011
Rachel Giesen (Design Academy Eindoven) from September to November 2011
Giulia Fiorinelli (Politecnico di Milano) from October 2012 to January 2013
Luís Giestas (FBAUL) from April 2014

If you're looking for an internship, send us your portfolio to pedrita@pedrita.net


Friends and collaborators:

Andy Huntington, Angela Lidderdale, Cast Architecture, Chris Edser, Cortiço e Netos, Dario Buzzini, Daniela Pais, David Hubner, Drew Allan, Enrico Moro, Extrastudio, Fabrico Próprio, Francesco Meneghini, Frederico Duarte, Giorgio Camuffo, Gonçalo Prudêncio, Harun Alikadic, Heads, Jacob Langvad, Jaime Hayon, Katya Delimbeuf, Lagranja, Nada, Namiko Kitaura, Nienke Klunder, Marco Zavagno, Masahiro Fukuyama, Matteo Zorzenoni, Meric Kara, Michael Hellgren, Moov, Paula Castro, Pier Fichefeux, Pieter Hugo, R2, Ramon de Marco, Raphael Dallaporta, Ross Phillips, Susana + Kai and Ternullomelo.

Companies and institutions we have been working with:

Água de Luso, Benetton, Bosa, BD - Barcelona Design, Camper, Casa da Música, Casamania, Cenário Urbano, Cencal, Coca Cola - Latin America Division, Continente, Direcção Geral das Artes, Ermida Nª Sª da Conceição, Experimenta, Fabrica - Benetton's Communication Research Center, Free Speech, Fundação EDP, Grupo Amop, Instituto Europeu del Disegno, LABoral - Centro de Arte y Creación Industrial, Make it Better, Metalarte, Mude - Museu da Moda e do Design, Museu Nacional do Azulejo, Ordem dos Arquitectos, Pecha Kucha Night, Pecha Kucha Night Lisbon, Tap, Torino 2008 World Design Capital, Turismo de Portugal and Zerodois.

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Despite our education in product design, our life experience took us in many other directions, making us constantly having to interact with other spheres of knowledge and practice in order to question, innovate and solve problems in the projects we have worked on. This way of working allowed us to always engage with an ever-changing team of professionals, which made us able to approach various problems and come up with suitable solutions, and in the process made us feel comfortable in accepting challenges that wouldn't be taken otherwise.

Being a young studio, it hasn't always been easy finding commissioned work, so for us self-proposed projects tend to happen mainly as an attempt to draw attention to relevant matters concerning our surroundings, where design is not yet an obvious conscientious resource. Beside this, these projects are also an opportunity to collaborate with talented professionals, and at the same time an important way to communicate – and hopefully instil in others – our lively, celebratory way of working.

"Fabrico Próprio" is a good example of a self-proposed project where a multidisciplinary creative team is put together in order to focus on a rather unexpected universe, where design is not a frequent concern. Even though we are planning to launch new products onto the market, namely a book and perhaps some new cake varieties, these outcomes shouldn't be taken as the project's main goal. For us, it embodies a conscious use of design as a powerful tool to any business, and also highlights the need for a creative approach to any industry or retail activity. By looking through a designer's lens into our "manufactured", or "produced" world – even in some of its not so obvious fields such as semi-industrial confectionery – we wish to challenge both other design professionals and business leaders to consider the role of design in our everyday lives.

Rita João
Pedro Ferreira